On the 13th May, in ABU DHABI, the Zik 2.0 by Parrot won the Middle East DISTREE Diamond award for the headphones category. This award is the result of our product’s quality. Music addicts love its active noise cancellation, the flexibility of the app and the touch panel controls. However, no matter how good a product is, it’s useless if it’s not available for sales in many retailers and e-tailers. This award is also the result of our local team’s hard work to promote it and to make it available for people.
What are the DISTREE Diamond Awards ?
DISTREE Events launched a new series of exhibitor awards in 2015. The DISTREE Diamond Awards series continued in Abu Dhabi on Wednesday May 13th, forming part of the 11th annual DISTREE Middle East retail channel event. The recipients of DISTREE Diamond Awards were determined using on-site live voting feedback from retailers and e-tailers participating in the event.
During the course of the event, attending retailers and e-tailers assessed all exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at DISTREE Middle East 2015.
Farouk Hemraj, Director and Co-Founder at DISTREE Events, said: “DISTREE events feature hundreds of great brands with innovative products and go-to-market strategies that appeal to participating channel partners. The DISTREE Diamond Awards enabled retailers and e-tailers to reward the brands that impressed them most at this year’s DISTREE Middle East.”
“Retailers attending DISTREE Middle East 2015 spent two days meeting exhibitors, discussing business opportunities, learning more about their products and assessing their plans for 2015 and beyond. It is only fair that these retailers were then given the opportunity to recognise companies that truly excel in a product category,” added Hemraj.
The DISTREE Diamond Awards serve as recognition for companies that offer a compelling channel proposition. Selected by channel partners, the DISTREE Diamond Awards are a hallmark of quality in terms of go-to-market strategy for brands that are selected to receive an award. The winners in each category were determined by a live electronic vote by hundreds of channel partners during DISTREE Middle East’s Gala Dinner.
If you want to learn more about the features and characteristics of the award winning Zik 2.0: http://www.parrot.com/usa/products/zik2/